A South African career coach in your pocket, 24/7.
Career Coach is the New Phase Hub AI assistant. It reads your CV, maps a career path, prepares you for interviews, drafts cover letters and answers questions about jobs, tenders, SMME registration and funding — all grounded in South African context.
What you can ask
Career questions and business questions, in one assistant.
CV feedback in minutes
Upload your CV and get structured, actionable feedback.
CV feedback in minutes
Upload your CV and get structured, actionable feedback.
What's inside
- Scores against the role you want
- Keyword and formatting fixes
- Rewritten bullet suggestions
Career path guidance
A practical route from your current role to your target role.
Career path guidance
A practical route from your current role to your target role.
What's inside
- Next roles and typical salary bands
- Skills to build first
- Live vacancies at each step
Interview practice
Rehearse the questions the interviewer will actually ask.
Interview practice
Rehearse the questions the interviewer will actually ask.
What's inside
- Role-specific question sets
- Feedback on your answers
- Salary conversation prompts
Cover letters
Tailored to the advert, not a generic template.
Cover letters
Tailored to the advert, not a generic template.
What's inside
- Built from your CV and the job description
- South African tone
- Edit before you send
Tender and supplier questions
Understand what a tender requires before you bid.
Tender and supplier questions
Understand what a tender requires before you bid.
What's inside
- CSD and CIPC readiness
- B-BBEE and compliance basics
- How to structure a bid response
Funding guidance
Match your business stage to the right funder.
Funding guidance
Match your business stage to the right funder.
What's inside
- SEFA, NEF, IDC, NYDA and SEDA explained
- Documents you need first
- Grant versus loan trade-offs
Put the coaching to work
- Search live jobs in South Africa and apply with a tailored cover letter.
- Browse government tenders and business opportunities for your SMME.
- Compare business funding and grants before you apply.
- Read the full New Phase Hub FAQs.
AI Career Coach FAQs
What does the AI Career Coach do?
It reviews your CV, suggests a realistic career path, generates interview questions and cover letters, and answers questions about jobs, tenders, SMME registration and funding on New Phase Hub.
Is the AI Career Coach free?
Yes. Career coaching, CV analysis, interview preparation and cover letters are free for job seekers with a New Phase Hub account.
Is the advice specific to South Africa?
Yes. The coach is grounded in South African context — local salary conventions, B-BBEE, CIPC and SARS compliance, CSD supplier registration and funders such as SEFA, NEF, IDC, NYDA and SEDA.
Can business owners use it too?
Yes. SMME owners and business users can ask about tender readiness, supplier registration, partnership opportunities and which funding route fits their stage.