AI Career Coach

A South African career coach in your pocket, 24/7.

Career Coach is the New Phase Hub AI assistant. It reads your CV, maps a career path, prepares you for interviews, drafts cover letters and answers questions about jobs, tenders, SMME registration and funding — all grounded in South African context.

What you can ask

Career questions and business questions, in one assistant.

CV feedback in minutes

Upload your CV and get structured, actionable feedback.

What's inside

  • Scores against the role you want
  • Keyword and formatting fixes
  • Rewritten bullet suggestions
Analyse my CV

Career path guidance

A practical route from your current role to your target role.

What's inside

  • Next roles and typical salary bands
  • Skills to build first
  • Live vacancies at each step
Plan my career development

Interview practice

Rehearse the questions the interviewer will actually ask.

What's inside

  • Role-specific question sets
  • Feedback on your answers
  • Salary conversation prompts
Practise now

Cover letters

Tailored to the advert, not a generic template.

What's inside

  • Built from your CV and the job description
  • South African tone
  • Edit before you send
Find a job to apply for

Tender and supplier questions

Understand what a tender requires before you bid.

What's inside

  • CSD and CIPC readiness
  • B-BBEE and compliance basics
  • How to structure a bid response
Browse business opportunities

Funding guidance

Match your business stage to the right funder.

What's inside

  • SEFA, NEF, IDC, NYDA and SEDA explained
  • Documents you need first
  • Grant versus loan trade-offs
Explore business funding

AI Career Coach FAQs

What does the AI Career Coach do?

It reviews your CV, suggests a realistic career path, generates interview questions and cover letters, and answers questions about jobs, tenders, SMME registration and funding on New Phase Hub.

Is the AI Career Coach free?

Yes. Career coaching, CV analysis, interview preparation and cover letters are free for job seekers with a New Phase Hub account.

Is the advice specific to South Africa?

Yes. The coach is grounded in South African context — local salary conventions, B-BBEE, CIPC and SARS compliance, CSD supplier registration and funders such as SEFA, NEF, IDC, NYDA and SEDA.

Can business owners use it too?

Yes. SMME owners and business users can ask about tender readiness, supplier registration, partnership opportunities and which funding route fits their stage.